Running a successful practice is about more than just great clinical service. For true dental practice growth, you really need to think of it as a dental business. And as with any business, marketing, development, and administration are keys to success.
At Dental Practice Enhancement, we make it easy to build your business. From remote administrative services to team training, we are ready to make your practice more efficient and profitable.
Read on for more business-minded tips. Then contact us to learn how we can help you ensure a thriving, growing practice.
1. Make Communication Efficient and Effective
An estimated 4 out of 5 public complaints against dentists could be avoided with better communication. Furthermore, improved communication will keep your patients happy and loyal to your practice.
Warmth, friendliness, and honesty are all keys to good communication. And they don’t cost your practice a dime! You may be tempted to hurry your patients out of the door in order to stay on schedule. But in the long run, this will only make your practice more inefficient.
2. Make Professional Development Fun and Accessible
Of course, continuing education is a requirement for dentists. But regular training is important for your whole team. At Dental Practice Enhancement, we offer administrative training, focused on people and office culture. Our trainings touch on nearly every administrative aspect of dentistry including:
- Bill collection
- Efficiency and productivity
- Team building
- Technology implementation
- Accounts receivable
- And much more
3. Be Savvy about Marketing
Unless you’re a small-town dentist with no area competition, good marketing is essential. Take the following steps to make your dental business stand out from the competition.
- Make sure you have a professional-looking website that has been search engine optimized
- Update your website at least two, if not four, times per year
- Start a blog
- Ensure your practice has a social media presence
- List your practice name and contact info on Google Business
4. Pay Attention to Online Reviews
“Word of mouth” just doesn’t cut it anymore. Online reviews are crucial in the digital age. But 85% of consumers don’t pay attention to reviews that are more than 3 months old. Keep your reviews fresh by offering incentives to your patients. For example, give a gift card for a local business to every patient who leaves a review.
5. Consider Remote Administrators
Virtual administrative services can benefit your practice in a number of ways. First, remote assistance frees your in-house team to handle patient care and communication. Second, administrators like those at Dental Practice Enhancement are specifically trained in dentistry. As a result, they can address complex insurance and billing issues.
In addition, remote administrators allow your practice greater financial flexibility. You can contract for the exact amount of time that you need, and you are not tied down to a permanent, full-time salary.
Contact Dental Practice Enhancement to Improve Your Business
Ready to grow your practice? Arrange for a consultation with our team today. Contact Dental Practice Enhancement online or call us at (833) DPE-FOR-U.